Take a look at some of our recent work

 illustrated with an example of a simplified marketing plan

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Click for corporate video example Click for tutorial example Click for SW interface example Click for layered portfolio presentation Click for AirFlow example Click for event example Click for web example
Click on the items marked with “+” for more details.
Marketing planning

News value, traget group relevance, attractiveness, timing, consistancy and credibility are the main ingredients for good Marketing Communication (MarCom).

The MarCom plan ensures all this by defining deliverables, target groups and timing for a planning period or campaign.

Our contribution

Recommendation and conception of appropriate formats and tools according to target groups and usage scenarios

Steering the MarCom with proper project management tools

Consideration of implementation already during planing phase


Content presentation

“Presentations are probably the most frequently used marketing materials. Created in a state-of-the-art way, they let you communicate about company, portfolio and products to build the basis for your target group interactions. Express your brand and positioning while standing out from the usual same-same approach.”

Example 1: Presentation as a video animation Use case: company, portfolio and product presentations e.g. for reception areas, events, showrooms, web

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Target

Provide an attractive and easy way to transport key messages with or without a presenter

Create an eye catcher and transport your corporate messages in an entertaining way

Contribution

Sharpened and evolved messaging: the essence of your (technical) experts’ knowledge combined with applied marketing expertise

Message architecture and congenial visualization

Animation concept for a continuously running video animation

Success factors

Combination of content work, visualization and tooling

15 years experience with various international technology and B2B companies


Example 2: From C-level to product details: layered presentations 
Use case: Being prepared for all questions; aligned messaging and visualization from overview to details

Target

Organize your messaging and be prepared to address different layers of abstraction and detail

Guartantee a unified look and feel for all communiaction levels based on your CI

Contribution

Sharpened and evolved Messaging: the essence of your (technical) experts’ knowledge combined with applied marketing expertise

Message architecture and congenial visualization

Multi-layer and interaction concept addressing the needs of various taget Groups within one vehicle

Success factors

Combination of content work, visualization and tooling

15 years experience with various international technology and B2B companies


Example 3: Interactive presentation tool: AirFlow
Use case: Uniting various file formats (visuals, pdf, video, web) in one look & feel 

Target

Be prepared to address various aspects and different target groups with one homogeneous tool

Unite PPT, video, photography, pdf, web and external sources in one

Have all information levels at the touch of one hand without overloading presentations

Contribution
Software licensing for AirFlow tool Multi-layer and interaction concept addressing the needs of various taget groups and or formats within one vehicle Sharpened and evolved messaging the essence of your topic/ technical experts’ knowledge combined with applied marketing expertise. Message architecture and congenial visualization
Success factors

Combination of content work, visualization and tooling

15 years experience with various international technology and B2B companies


Example 4: Knowledge sharing with interactive tutorials
Use case: Sales enabling, employee training and online learning

Target

Provide an interactive and motivating way to share know-how and enable sales, customers and employees alike

Contribution

Sharpened and evolved messaging: the essence of your topic/ technical experts’ knowledge combined with applied marketing expertise

Message architecture and congenial visualization

Success factors

Combination of content work, visualization and tooling

15 years experience with various international technology and B2B companies


Demos and simulations

“A simulation can often demonstrate key features better and more convincing than the real thing, while demos make your products tangible”

Example: Software interface simulation
Use case: Rapid prototyping, showing mechanical principles, research topics, etc

Target

Transport the look and feel of new SW, processes or principles

Emphasize key features which might not be clearly visible in the real solution

Contribution

Creation in various formats according to target group and usage scenario requirements


Event Management

“The participation at an event transports all company values and CI elements at once allowing face-to-face contact with existing customers and partners to build or reassure on reliability, known faces, and continuity.”

Example: Company re-launch at a leading industry event

Target

Creating an initial big bang for the new set up and CI using the leading industry event

Inform and reassure industry, partners, customers

Bring in event management expertise for this special project

Contribution

Overall concept combining all relevant deliveries and contributors in- and externally:

Project concept, planning, and management; budget control

Agency recommendation, briefing, selection and management

On-site management

Success factors

Extensive experience with fairs and events in all sizes

Self-organised working style reducing event workload for client to a minimum

Reliable network of suppliers ensuring quick turnaround

Flexible working alongside CI rebrush

Attention to every event detail

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Nayoki ist eine Agentur für Online Marketing Services. Die Experten für Performance Marketing und Datengenerierung beraten seit mehr als zehn Jahren erfolgreich namhafte nationale und internationale Unternehmen wie Adler, Gerry Weber, Gebrüder Götz, Bench und Dr. Pierre Ricaud. Nayoki ist Lingala und bedeutet “Ich verstehe Dich”. Kundenverständnis, Professionalität, Transparenz und Marktnähe zeichnen die Münchner Agentur aus und werden in allen Konzepten und Maßnahmen gelebt.


Web presence

“A professional web presence isn’t just desired; it’s imperative. The web page is your company’s face to the world.”

Target

state-of-the-art and attractive web presence in-line with existing CI

Improved content structure and quality as well as relevance for target group(s)

Readiness for today’s multi-device world (PC, laptop, tablet and smartphone screens)

Participate in todays dynamic connected reality, making use of SEO, mobile advertising, bookings and transactions over the web, etc

Contribution

Overall concept combining

Analysis of existing status

Recommendation of improvements

Combining  content evolution, structure, visualization and web design

brand check & guideline evolution

Success factors

Combined expertise in  content evolution, structure, visualization and web design

Professional project and budget management

Readiness for today’s multi-screen world


Interested in diving deeper into the topic with us?

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