Adding together our years of experience in B2B and technology marketing, our careers span over 25 years of developing and implementing communications solutions. During that many years in different marketing roles and functions, one collects a lot of know-how, and can distinguish between what is working – and what turns out to only have seemed a good idea at the time. Accumulation of experience goes hand-in-hand with that of tacit knowledge. And ultimately the combination of the two lead to a sense for both what you want to do, as well as how you’ll approach it.
This sense – which is indeed a belief – is reflected in our company name: COMMONGROUND. Common ground represents the platform of understanding that builds the basis for a fruitful dialogue – especially between experts in a B2B technology environment. Dialogue, as opposed to one directional communication, engages your counterpart. In marketing communication and relationship building with your customers and business partners, creating a dialogue is the core of an effective and lasting business relationship. With dialogue, the connection created between business owners and customers will in most cases lead to satisfaction on both sides .
We believe that building these lasting relationships starts with the common understanding created through integration of messaging, coherent visualization and realization. This makes all the difference.
Specialist for marketing planning and implementation
Dorothee’s focus area is in the planning and management of complex marketing projects. Following graduation, she started her career with Siemens in technical project management, before joining their marketing department in 2001. In this role, she focused on realizing global conferences and exhibitions, before being appointed manager of the Siemens Communications, and subsequently Nokia Siemens Networks global events team. Later, she widened her scope to include regional marketing as well as sales enablement.
Dorothee has worked in IT services, telecommunications, as well as the security industry. She’s an expert in planning and realizing a broad range of marketing instruments, including: regional and international campaigns and events | product launches | development of product demos | sales enablement.
Specialist for messaging and visualization
Mark holds a degree in business administration with majors in marketing, market research and market psychology. His holistic marketing approach builds on 10+ years experience in international B2B technology companies and an economical foundation in controlling and business case analysis functions. He is a determined, open-minded and creative marketing expert with strong interpersonal and communication skills and a proven track record of working successfully in and with multinational teams.
Mark’s experience includes: managing complex marketing projects | leading cross company content development and structuring | B2B campaigns | corporate positioning | corporate identity / branding | communication planning | consulting competence on management level | presentation design